May 24, 2017
If you’re a marketer, few things are more important to your long-term success than the quality of your website experience. After all, it’s nice to have great web traffic, but even the best cost-per-click campaign will only drive results if the people who visit your site actually like what they see once they get there. If you want to build strong relationships with your customers, you need to make sure they’re engaging with your content and coming back for more.
From an analytics perspective, this means it’s not enough just to know how many people are visiting your site each month. In order to really understand what’s going on, marketers need tools that can help them find out what their site visitors do after they arrive.
Are users bouncing immediately after getting to the homepage? What’s the average amount of time people spend on the site? How many of last month’s customers returned to the site later on? These are the questions marketers need to answer before they can accurately assess website performance.
Fortunately, the Domo Appstore has just the right solution to help you get to the bottom of things! It’s called the Visitor Engagement Google Analytics app.
Visitor Engagement Google Analytics takes you deep inside your site performance.
The Visitor Engagement Google Analytics app is an interactive dashboard that tells you everything you need to know about how your customers are engaging with your site.
Once you plug in your Google Analytics account, the app delivers up-to-the-minute data on your most important user engagement statistics and trends. With a quick glance at the app, you can see your total site traffic, bounce rate, average engagement time, pages-per-visit, and a breakdown of new vs. returning users. The upshot? In a few short moments, you’ll have all the information you need to see whether or not the changes you’ve made to your site are driving stronger engagement.
Ask your most burning questions, get the answers you need.
In addition, the app’s data visualization tools allow you to dig deeper into your metrics for granular insights you can use to optimize your site moving forward.
In a few short clicks, you can set up real-time graphs that break down your engagement statistics by geographic location, social network and device type. So if you’re starting to see great engagement from users on Facebook, you might decide to put more money into promoting your pages to people on that platform. Or if visitors from New York aren’t sticking around as long as those from California, you can choose to add more regionalized content to catch their attention.
No matter how your engagement statistics shake out, the Visitor Engagement Google Analytics app gives you the insights you need to optimize your user experience and build successful, long-lasting customer relationships. All you have to do is download the app and get to work.
Want to learn more about how Domo apps can help you make better decisions?